SEASON ONE
Lifestyle Photoshoot Treatment

 


Through this photo/video shoot we will establish a distinct Three Forty Five AM look and feel. We will shoot with two models late at night on the streets of Chinatown, NY - a location that fits well into the 345 brand with texture, grit, character, and neon lighting. We will capture the models both alone on empty streets and the Manhattan Bridge as well as make them feel alone among a crowd.

 
 

LOCATION

 
 

One way we will create this feeling of aloneness when capturing video will be to have the models walking forward while everyone around them is moving backwards. We will achieve this effect by recording the models walking backwards and then when editing the video, digitally reverse the footage. Please see examples of this effect in action below. Our videos will be unusual and memorable like these examples, but stylistically, our videos will be less quirky than the examples - our cinematography will be closer to that of a Michael Mann or Nicolas Winding Refn film .

 
 

REVERSE VIDEO EXAMPLES

 

 

MODELS

 

Models for Three Forty Five AM shoots shouldn't feel like typical models - they should have depth, intelligence, character, worldliness. They should be able to tell a story with their eyes and have a strong, calm confidence in front of the lens. Below are options for models that we feel possess this rare combination of attributes.

 
 
 

KIRILL

Height:
6' 2"

Waist:
31"

Inseam:
33"

Shoe Size:
11

 

PRINCE CARNEIRO

Height:
6' 0"

Waist:
29"

Inseam:
32"

Shoe Size:
10.5

 

WILSON CHEUNG

Height:
6' 0"

Chest:
38"

Waist:
30"