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Artemis DiCiero

Inspired by the the rigors of her dance lifestyle and its emphasis on form, aesthetic and flexibility, Artemis set out to create a line of clothing comfortable enough to dance in, refined enough to wear out for the evening, and simple enough to pair with the most elaborate heels.

In addition to helping develop her full product line, Stateless worked with Artemis to shape her brand identity and produce all assets needed for launch.

 
 
 

MASTER BRAND

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LIFESTYLE PHOTO & VIDEO

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PRODUCT PHOTOGRAPHY

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WEBSITE

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MESSAGING & VOICE

We helped Artemis distill down and articulate the essential purpose and mission of her brand. We also shaped a specific style of language and tone of voice that fit within the soft, sophisticated feeling of the brand. We then took this clearly defined intention and voice and applied it in contexts such as website copy, product names/descriptions, and Instagram captions.

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INSTAGRAM STRATEGY & CURATION

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