Stateless will help you lay a solid foundation for a memorable brand. We will work closely with you to gain a deep understanding of your mission and how you want your brand to feel. We can then translate this research into the essential assets you need to launch your brand and guidelines to maintain cohesion and efficiency as it scales.
STEP 1 | YOUR MISSION
We will gain a deep understanding of why you are creating your brand and what goals you are looking to accomplish with it long term.
STEP 2 | YOUR WORLD
Every great apparel brand has a distinct world where every customer interaction - every texture, color, word, sound, etc. - compliments each other and helps to form one cohesive message and feeling. Through a close dialogue and series of questions, we will help you articulate your specific vision.
STEP 3 | CORE ASSETS
Once we know your mission and the feeling of your world, we can start developing your Master Brand, which includes your logo, color palette, and tagline. We craft the logo by searching for essence of your brand through drawing hundreds of sketches and combing through thousands of fonts.
STEP 4 | BRAND GUIDELINES
In order to efficiently implement your brand consistently, you will need a thorough set of guidelines. We will flesh out all of the elements of your brand such as graphic motifs, photography style, and copywriting voice, and establish clear rules for how and when to apply all pieces of your brand.
STEP 5 | BRING YOUR WORLD TO LIFE
Once the guidelines are in place and the brand has been thoroughly mapped out, we start producing your lifestyle and product photography, videos, ecommerce website, lookbook, business cards, packaging, Instagram marketing, launch party - everything you need to start selling your products.
After that, we are here for ongoing support and anything you need to expand whether that’s through more photography, website updates, events, and more.