Stateless will help you lay a solid foundation for a memorable brand. We will work closely with you to gain a deep understanding of your mission and how you want your brand to feel. We will help discover and analyze your specific niche in the fashion landscape and then translate this research into the strategy and essential assets you need to launch your brand and guidelines to maintain cohesion and efficiency as it scales.
STEP 1 | YOUR MISSION
We will dig into why you are creating your brand, how you want to strategically position yourself within the market, and what goals you are looking to accomplish long term.
STEP 2 | YOUR WORLD
Notable apparel brands have a distinct world where each touchpoint - each texture, color, word, sound, etc. - conveys one cohesive message and feeling. Through a close dialogue and series of questions, we will help you articulate your specific vision for your world.
STEP 3 | CORE ASSETS
Once we know your mission and vision for your world, we can start developing your Master Brand, which is comprised of your logo, color palette, mood board, and tagline. These essential assets will be the strong foundation on which we build the rest of your brand identity.
STEP 4 | BRAND GUIDELINES
In order to efficiently implement your brand consistently, you will need a thorough set of guidelines. We will flesh out all of the elements of your brand such as graphic motifs, photography style, and copywriting voice, and establish clear rules for how and when to apply all pieces of your brand. By following the guidelines, your team and partners will be able to quickly execute any brand collateral, content, events, and more as an extension of your brand’s personality.
STEP 5 | BRING YOUR WORLD TO LIFE
Once the guidelines are in place and the brand has been thoroughly mapped out, we start producing your lifestyle and product photography, videos, ecommerce website, lookbook, business cards, packaging, Instagram marketing, launch party - everything you need to start selling your products.
After that, we are here for ongoing support and anything you need to expand whether that’s through more photography, website updates, events, and more.
Strategy & Design
Brand World & Story
Brand Voice & Lexicon
Manufacturer Sourcing & Support
Photo & Video
E-Commerce Web Design & Development
Social Media Strategy & Management