XRC Labs

XRC Labs is an innovation accelerator for the next generation of disruptors in the retail and consumer goods sectors. XRC runs two 14-week programs ("cohorts") annually that bring together entrepreneurs, investors, brands and retailers to foster rapid innovation and unlock new opportunities in retail.

Stateless has consulted for several cohorts working with their startups to shape brand identities and design investor presentations. We also helped XRC rebuild its own website.



CONVRG is a B2B omni-channel automated voice and messaging platform for enterprise brands that want to reach their consumer on messaging apps and voice assistants. We helped develop their brand identity and website, as well as their XRC investor pitch decks.

Artboard 8 copy 4@3x.png


Fillogic is a logistics-as-a-service platform that provides the opportunity for the retail ecosystem to operate as an integrated network by utilizing malls as distribution centers. We helped develop their brand identity, messaging, and website, as well as their XRC investor pitch decks.



Kira Kira is the first mobile 3D modeling experience teaching kids about engineering and design thinking through 3D modeling and 3D printing products they love. We helped them develop a new brand identity and voice that will be implemented soon, as well as their XRC investor pitch decks.



Stateless made XRC Labs a new website. This included helping to strategize the site’s content, migrating the CMS platform from Wordpress to Squarespace for easier in-house updates, designing the user experience, and optimizing SEO. We strived to make it as easy as possible to discover XRC Labs, learn about the accelerator and its vast network of resources, apply, stay up to date on upcoming events, and see the success of startups that have been through the program.