Branding Services

Stateless will help you build a solid foundation for a memorable brand. We work closely with you to gain a deep understanding of your mission and vision, and then we apply that direction to the assets and systems you need to launch and scale your brand successfully.

FULL BRAND DEVELOPMENT PAYMENT PLAN: $3K/MONTH FOR 12 MONTHS, OR $6K/MONTH FOR 6 MONTHS

À LA CARTE FLAT RATES LISTED BELOW

Identity

BRAND STRATEGY

  • Consultation on overall long term brand and product direction, how your brand fits into your market landscape, and what might be effective methods to distribute and scale your brand.

  • Brand world and story development

  • Brand name consultation

FLAT RATE: $325/hr

MASTER BRAND

We will develop your key brand assets. This includes:

  • Icon (e.g. Nike swoosh)

  • Typemark (name in specific font and spacing)

  • Tagline (e.g. “Just Do It”)

  • Lockup (icon, typemark, tagline together)

  • One Liner (who you are in a clear sentence)

  • Mood Board

  • Color Palette

  • Typography System (go-to fonts for headers, subheaders, body text, etc)

FLAT RATE: $9,800

BRAND SYSTEM & GUIDELINES

This document will function as the handbook for your brand. The goal of the guide will be to flesh out your brand’s world and make it easy to maintain a consistent visual and verbal identity across all platforms.

The guide will be 35+ pages and include:

  • Specific color palettes, fonts, graphic motifs, etc., and clear information on how and when to use each element

  • Guidelines for copywriting voice/messaging strategy

  • Guidelines for original photo/video content

FLAT RATE: $12,300

Note: if logos or other brand identity assets require hand drawn illustrations, this will be an additional fee of $500-$1500 (quoted per complexity)

Content & E-Commerce

PHOTO & VIDEO

When samples are complete, we will help you plan the Lifestyle and Product photography solutions that are best for your brand and budget.

Rate quoted separately according to scope

PACKAGING DESIGN & PRODUCTION MANAGEMENT

  • Design custom packaging

  • Factory and materials vendor sourcing/set-up for client

  • Direct, manage and execute sampling process until samples are approved for production

  • Direct and manage bulk production with select factory(s)

FLAT RATE: $4,000

LOOK BOOK (ADD-ON SERVICE)

  • Design*

  • Printing coordination**

FLAT RATE: $2,500

*Up to 6 pages included - additional pages charged at hourly rate
**Printing expenses quoted separately and paid directly to printing vendors

WEBSITE DEVELOPMENT

We will create a beautiful, intuitive and highly functional Shopify website that reflects your distinct brand. The site will include:

  • Pages: Home, About, Blog, Store (PDPs and PLP), Terms

  • Backend and digital inventory setup*

  • Fulfillment center or label printing integration

  • Size chart development

  • Product names, specs, and description copywriting

  • Email marketing integration

  • Third party integration setup as needed

  • Initial Search Engine Optimization (SEO)

  • Training for managing site, adding products, and fulfilling orders internally

FLAT RATE: $11,000

*Uploading up to 10 products included. Beyond 10 = +$100 per style per color

Note

The following is out of scope and able to be added on as needed using our hourly service:

  • Custom coding

  • Web platforms outside of Shopify and Squarespace

  • E-Commerce plugins and integrations (E.g. Klaviyo, Loop Returns, Google Business Suite, etc) 

  • Integrating the website with a distribution center

  • Additional pages beyond Home, About, Blog, Store (PDPs and PLP), Terms

  • Updates to the website beyond 2 weeks after it's made public (if not contracted for Ongoing Support services below)

  • Domain transfers from domain providers other than GoDaddy, Shopify, or Squarespace

  • Uploading more than 10 products (“product” includes a style in all of its offered sizes, different colorways of the same style are considered separate products for these purposes)

Ongoing Support

RETAINER | 3,600/MO | MINIMUM COMMITMENT OF 3 MONTHS

SOCIAL MEDIA AND EMAIL NEWSLETTER MANAGEMENT

  • Content strategy & planning

  • Design for graphics

  • Caption writing

  • Basic video editing for Reels/Stories

  • Content curation

  • Posting/Scheduling

  • Email newsletter strategy & setup

  • Email design and copywriting

FLAT RATE: $2,800/MO
Includes 2 Instagram posts per week + 1 email per month
Higher posting/emailing volumes or additional social accounts (e.g. TikTok) can be quoted and added as needed

WEBSITE SUPPORT & MAINTENENCE

  • Adding new products, features, and content

  • Copywriting

  • Bug fixes

  • Installing new plugins

  • Any other updates needed

FLAT RATE: $900/MO
Includes up to 5 hours of work per month. Additional hours billed at $325/hr. Larger update/revamp projects quoted as needed