Getting To Know Your Brand

Thoughtful answers to these questions will allow us to understand your business and how you want your brand to feel. Your answers will be the foundation of our creative process designing a brand identity that is unique to what your company is all about.

Company Name

If you don't yet have a name, please put your personal name.

In a few words, what is your long-term vision

What do you want your company to become, and what is your mission (what are you doing, who are you doing it for, and why are you doing it)?

Please describe your ideal target demographic.

What are 3-4 words that describe your essential brand values?

What are the behaviors that are important to your company?

WHAT'S YOUR BRAND VIBE?

By the end of the process we should know your brand deeply with all five senses. We should be able to quickly identify what fits into your company's world and what does not, because we have a firm grasp on how you want your brand to feel.

If your brand was a movie, what movie would it be?

Don't choose based on script or message. Choose a movie based on it's textures, lighting, colors, mood... How the movie FEELS not specifically what it SAYS.

If it was a person?

Try to come up with a well-known person who you would want to represent your brand ideally (alive or dead or a fictional character). Your choice could be based on a combination of this person's sense of humor, swagger, ambition, fashion style, vocabulary, modesty, etc.

If it was a piece of literature?

This could be a book, magazine, poem - anything with a specific writing style and language you might like used when describing your brand.

Picture opening a store for your brand. How would you describe the store's environment?

What does it smell like, what music is playing, what's the lighting, what kind of furniture, materials, etc...

What brands/musicians/artists/designers/movements inspire your company?

Please include any relevant links or images.

What brands does your target customer currently buy from? What do or don't you like about these brands? How are you different?