Launch Program

Stateless will help you build a memorable brand. We work closely with you to gain a deep understanding of your mission and vision, and then help you develop the strategy, brand, products, systems, e-commerce website and partnerships you need to launch economically and sustainably.

PAYMENT PLAN : $5,500/MONTH FOR 12 MONTHS (INCLUDES DEVELOPMENT OF 5 STYLES)

+$500/MO PER ADDITIONAL STYLE

Discovery

ADD-ON SERVICE | +$7,500

This service is for those who need help honing in on their brand/product vision, strategy, and positioning.

CONSULTING

The Discovery process includes consulting sessions where you will work with our brand and fashion experts on: 

  • Overall long-term brand vision and strategy

  • How your brand fits into your market landscape

  • Target demographics 

  • Product direction

  • Brand world and story

  • Brand name

DELIVERABLES

We will conduct offline research and deliver a deck that includes:

  • Brand vision, positioning, and target customer statements

  • Brand world mood board

  • Product design direction - references for silhouettes, details, and trims, as well as AI-generated product visualizations

  • Competitive analysis chart

Phase 1: Planning & Strategy

BRAND VISION

If your project does not include Discovery, we will provide a questionnaire and meet with you to make sure we fully understand your mission, business strategy, brand culture, aesthetic, and vibe.

SUPPLY CHAIN & PRODUCT DEVELOPMENT SETUP

  • Detailed time and action calendar for development, testing, and production; management of the calendar

  • Factory and materials vendor sourcing/set-up for client

Phase 2: Product & Brand Design

PRODUCT DESIGN

  • Completion of digital flat sketches front and back views/designs in Adobe Illustrator (up to 3 revisions if necessary)

  • Production-ready tech packs with call outs for all sewing details

  • Bill of Materials for each style

  • Fabric sourcing/Trim sourcing (2 rounds)

  • Garment specifications for the sample size; fit development

BRAND IDENTITY & GRAPHICS

We will develop your key brand assets and apply them to your products. This includes:

  • Logo

  • Core messaging and brand voice

  • Graphic system and typography

  • Color story

  • Standard product label system

  • Content and social media posting strategy

Phase 3: Sampling & Photography

PRODUCT DEVELOPMENT

  • Direct, manage and execute sampling process until samples are approved for production

  • 2-3 rounds of fittings, includes updates to tech packs & specs per sample

  • Source all label materials, run strike-offs

  • Email follow up / recaps / phone calls – liaison with the factory to answer questions

  • Errands as needed including shopping, buying samples, shipping, factory visits, etc.

PHOTO & VIDEO

When samples are complete, we will help you plan the Lifestyle and Product photography solutions that are best for your brand and budget.

Phase 4: E-Commerce

WEBSITE DEVELOPMENT

We will create a beautiful, intuitive and highly functional Shopify website that reflects your distinct brand. The site will include:

  • Pages: Home, About, Blog, Store (PDPs and PLP), Terms

  • Backend and digital inventory setup

  • Size chart development

  • Product names, specs, and description copywriting

  • Email marketing integration + Email template design

  • Initial Search Engine Optimization (SEO)

  • Training for managing site, adding products, and fulfilling orders internally

Note

The following is out of scope and able to be added on as needed using our hourly service:

  • Custom coding

  • Web platforms outside of Shopify and Squarespace

  • E-Commerce plugins and integrations (E.g. Klaviyo, Loop Returns, Google Business Suite, etc) 

  • Integrating the website with a distribution center

  • Additional pages beyond Home, About, Blog, Store (PDPs and PLP), Terms

  • Updates to the website beyond 2 weeks after it's made public (if not contracted for Ongoing Support services below)

  • Domain transfers from domain providers other than GoDaddy, Shopify, or Squarespace

  • Uploading more than 10 products (“product” includes a style in all of its offered sizes, different colorways of the same style are considered separate products for these purposes)

Phase 5: Bulk Production & Packaging

PRODUCT PRODUCTION MANAGEMENT

  • Direct and manage bulk production with select factory(s)

  • Detailed costing databases for bulk production goods

  • Write all purchase orders for bulk materials and goods

  • Grading/grade rule for the entire size range

PACKAGING DESIGN & PRODUCTION MANAGEMENT

  • Design custom packaging

  • Factory and materials vendor sourcing/set-up for client

  • Direct, manage and execute sampling process until samples are approved for production

  • Direct and manage bulk production with select factory(s)

Phase 6: Launch!

Once your bulk order has arrived, we will help upload all of your final inventory information to your website and make sure you are ready to confidently start receiving and fulfilling orders. We will also help plan next steps as you look towards releasing followup collections and scaling.

ADD-ONS: APPAREL

+   Custom dye, custom wash, custom finishes:  Rate quoted according to scope

+   Graphics, prints, embroideries, rip/repair:  Rate quoted according to scope

+   Additional fabrication per style:  $750 per fabrication quality

+ Additional style design/development: $500/mo per style

ADD-ONS: BRANDING

+ If logos or other brand identity assets require hand drawn illustrations, this will be an additional fee of $500-$1500 (quoted per complexity)

+ Look Book design and printing coordination: $2,500 (up to 6 pages included, printing expenses quoted separately and paid directly to printing vendors).

NOTES

Please not that the above quote does not include:

  • Cost of goods for development or bulk production including, but not limited to pattern fees, factory fees, material costs, fit model fees, shipping, etc.

  • Cost of ad spend for digital marketing

  • Cost of web platform fees

  • Additional photo/video production costs such as crew, locations, insurance, equipment, models, music rights, travel, set pieces, etc. These items will be tailored to fit the client’s vision and budget

  • Cost of goods for packaging

BULK PRODUCTION COST OF GOODS BUDGET

This is the most variable budget. Our strategy is to reverse-engineer into a cost-per-unit target. The cost target is set by knowing your target retail and target margins. At the beginning of the process, our team will help you understand the feasibility behind your targets, work them out with you, and build the strategy accordingly. 

Our market testing and pre-order strategies will provide information to help reduce the financial risk of bulk orders and minimize waste.

DEVELOPMENT COST OF GOODS BUDGET

US Development: we would suggest budgeting ~$2K per style for all materials, sampling fees from factory vendors, fit model fees, etc. for the development process (from initial sample to final sample). These costs are variable and dependent on the complexity of the styles, the materials, which factory we are developing/producing in, etc. 

Overseas Development (meaning you would also be producing overseas): this budget would be much, much less if at all necessary. 

NOTE: All of the vendor fees will be invoiced directly to you from the vendors so you will know exactly who your supply chain is, etc. 

Ongoing Support

$4,000/MONTH + A PER STYLE RATE

At half the average cost of hiring an internal team, Stateless can continue to help grow your brand and product line after your launch.

Cost of goods considerations same as Launch Program above.

MARKETING ART DIRECTION

  • Consultation on refining and scaling your brand

  • Content strategy and art direction

WEBSITE SUPPORT & MAINTENANCE

  • Adding new products, features, and content

  • Copywriting

  • Bug fixes

  • Installing new plugins

  • Any other updates needed

Up to 5 hours of work per month. Additional hours billed at $225/hr. Larger update/revamp projects quoted as needed

SOCIAL MEDIA & EMAIL NEWSLETTER MANAGEMENT

  • Content strategy & planning

  • Design for graphics

  • Caption writing

  • Basic video editing for Reels/Stories

  • Content curation

  • Posting/Scheduling

  • Email newsletter strategy & setup

  • Email design and copywriting

Includes 2 Instagram posts per week + 1 email per month
Higher posting/emailing volumes or additional social accounts (e.g. TikTok) can be quoted and added as needed

ONGOING PRODUCT STRATEGY, DESIGN, DEV, & PRODUCTION MGMT

As your outsourced product team, we will continue to help create new collections via all product services listed above in the Launch Program

PACKAGING DESIGN & PRODUCTION MANAGEMENT

  • Design new custom packaging as needed

  • Factory and materials vendor sourcing/set-up for client

  • Direct, manage and execute sampling process until samples are approved for production

  • Direct and manage bulk production with select factory(s)

ADD-ONS  

+   Custom dye, custom wash, custom finishes:  Rate quoted according to scope
+   Graphics, prints, embroideries, rip/repair:  Rate quoted according to scope
+   Additional fabrication per style:  $750 per fabrication quality
+ Additional style design/development: $500/mo per style
+ Photoshoot production and art direction: Rate quoted according to scope