What services does Stateless offer?

We work with both start‑ups and established brands to bring products to market, offering everything from product design and development, supply‑chain and production consulting, to brand identity, e‑commerce, packaging and marketing. Our cross‑functional teams of fashion designers, technical designers, product developers and production managers collaborate closely with clients to develop garments that meet high standards of quality and resonate with target audiences. We also handle supply‑chain setup and management, craft brand identities and e‑commerce websites, and provide packaging and direct‑to‑consumer marketing support.

Is Stateless a consultancy, design agency, or factory?

Stateless is an agile team of fashion industry experts that can plug into your business in multiple ways. We operate as both a consultancy—advising on strategy—and a design agency—executing creative and technical work at a high level. We also own The Stateless Factory in China, which we use for select projects when it’s the right fit. Beyond that, we maintain a vetted global network of manufacturers and suppliers, allowing us to build supply chains tailored to each client’s product niche, budget and target retail price.

How do I start working with Stateless?

For fashion start‑ups, we typically recommend enrolling in our Launch Program, which guides new brands through three structured phases. Discover & Define – We help you articulate your brand vision and strategy, perform market research and outline your brand positioning and direction. Design & Validate – Our team produces design sketches and detailed tech packs, develops your brand identity and messaging and creates a website landing page. Produce & Distribute – We handle material sourcing, sample development and fittings, bulk production management, content production, website development, custom packaging and marketing support. To get started, reach out to us to schedule an introductory call where we will learn about your vision and outline a proposal tailored to your needs.

Do you only work with fashion start‑ups?

Not at all. While many of our clients are entrepreneurs starting their first clothing line, we also assist established labels looking to revamp operations and increase efficiencies. Our services extend to retailers’ private‑labels, uniforms and special projects for non‑profits and global enterprises.

Why work with Stateless instead of a “full package” manufacturer?

Many factories claim to be “full package” and able to assist with design, development and production, but their in‑house design services are often amateur and their focus is on cutting and sewing. You need some distance between your design/development team and the manufacturer so your project doesn’t get stuck. Stateless bridges that gap for you. In addition, having your styles properly developed gives you the agility to switch manufacturers if costs or quality change. Factories specialized in one category cannot always deliver consistent quality across all categories, and it’s a red flag if a factory claims to do everything.

Why work with Stateless instead of hiring a freelance fashion designer or an internal team?

Bringing a product to market requires four unique skill sets: design, technical design, product development and production management. Each is completely different. Stateless provides all four, so you don’t have to assemble a patchwork team. Our experts are seasoned and know how to work cross‑functionally to seamlessly and efficiently bring beautiful, professional‑looking products to market.

How does Stateless get paid?

We price our services in three ways: flat rate per style, hourly consulting and monthly retainer based on the scope of work. We are not an agent and only act in the interest of our clients. Factories and vendors invoice our clients directly, giving you transparency and the ability to build relationships with reputable manufacturers. This helps you add high‑quality partners to your vendor list and build good credit for your brand with factories.

What is the importance of having a great brand and not just a great product?

A great product will not get you very far if you don’t communicate its value clearly and consistently through high quality photography and marketing. Fashion is about selling a world and a story as much as it is about selling a product. Stateless has a dedicated branding division that ensures your line is built within a unique, memorable identity.

Why work with Stateless for branding rather than a typical design agency?

While most agencies offer their services to a wide range of businesses, our branding team has a sole focus on fashion. From logos to websites, we understand the unique ways your apparel brand will need to be implemented in both the short and long term. We build your brand in conjunction with the apparel team as part of a single vision and plan, ensuring synergy between design, manufacturing and marketing.

What is a tech pack and why do I need one?

A tech pack is a detailed specification document that tells the factory exactly how to make each garment. It typically includes detailed flat designs with call‑outs, a bill of materials and size and construction specifications. Detailed tech packs ensure manufacturers know exactly how to execute your design, preventing costly production errors and delays. Our technical designers use their decades of industry experience to create professional‑grade tech packs that save clients time and money.

Case Study: Baffie Golf

Aug 18

Written By Madeleine Edwards

Client and Project

Meet Baffie — a luxury golf apparel brand redefining tradition for the next generation of young golfers.

Through our Launch Program, Baffie partnered with us to find a unique positioning, vibe, and message, then bring it to life through product and brand development and the launch of a beautiful website.

The process called for a deep exploration of what makes golf more than a sport. As a children’s brand rooted in the game’s rich traditions, Baffie set out to embody three timeless pillars: Family. Sport. Tradition.

This case study shows how those values came together to create the distinctive and captivating brand world of Baffie.

A Heritage Inspired Palette

The creation of Baffie's brand identity began with establishing a moodboard that harmonized the storied heritage of golf with modern design sensibilities. Drawing from the lush greens of Scottish golf courses and the timeless elegance of golf attire, the moodboard presented a nuanced palette that became the cornerstone of Baffie's visual narrative.

The Mark

Inspired by an image of a father golfing with his son, Baffie’s logo embodies the passing down of golf’s traditions and lessons from one generation to the next. The icon—a small child holding a tall flagpole—acts as a narrative device that instantly conveys the brand’s ethos. Rendered in a storybook illustration style, it bridges the generational gap, inviting both young golfers and their parents into the timeless legacy of the game.

A Tribute to Origins Through the Scottish Thistle

The decision to incorporate the Scottish Thistle into the brand's visual elements was more than a design choice—it was a subtle homage to golf's Scottish roots. Used carefully as both a decorative and a symbolic element, the thistle appears within a seal alongside the Baffie tagline and within the intricacies of the brand pattern. This choice ensures that each interaction with the brand feels connected to the sport's history, enriching the brand narrative with layers of meaning.

Illustrations that tell a story

Illustration is central to Baffie’s identity, creating a world where golf’s legacy is expressed through storytelling. Reminiscent of classic children’s books, the artwork engages, educates, and inspires the next generation by capturing moments of discovery, growth, and tradition. Used across digital platforms and packaging, these illustrations reinforce the brand’s values at every touchpoint.

Each piece is generated with AI using defined prompt parameters from Baffie’s brand guidelines, ensuring both consistency and efficiency.

The Clothing

Baffie’s debut collection balances function with refinement, created to meet the needs of modern families both on and off the course. Each piece transitions effortlessly from play to dinner at the club, with versatile styles designed to mix and match into endless outfits. Thoughtful details—like tee holders tucked into the pockets—give young players the feeling of being true golfers. Crafted from durable, high-quality fabrics, the collection is built to look elevated and withstand repeated wear and washing, round after round.

design sketches for children's sweater and golf polo

The Voice

Baffie’s voice was carefully crafted to feel timeless, warm, and story-driven. We leaned into a storytelling style that speaks to both parents and children, layering meaning into every touchpoint. The taglines “Hello, Old Sport” and “A Round for the Ages” balance versatility with depth, with double meanings that speak to the legacy and future of the game simultaneously. Extending this narrative approach, we brought a storybook quality to product naming and descriptions, transforming each garment into a short tale and subtle life lesson. The result is a voice that balances emotional resonance with brand clarity, ensuring Baffie’s messaging feels as distinctive as it is enduring.

The Packaging

A packaging suite was created for Baffie to make every order special. Custom shipping boxes and poly mailers were developed to ensure that the excitement starts the moment the package lands in the customers hands. Inside, items are wrapped in custom patterned tissue paper, adding an extra layer of charm and surprise to the unboxing experience. Each order comes with playful gifts like branded golf tees and Baffie stickers, perfect for our young golfers. This carefully crafted packaging is not just about protecting the products; it's about creating a memorable experience for our customers, making every Baffie purchase feel like a gift.

e-commerce DTC packaging suite for our client, Baffie Golf

compostable polymailer, wax seal, and gift bag

The Photography

In developing the visual narrative of Baffie, the medium of photography played a large role. The imagery—spanning photographs to videos—aims to be a direct reflection of the textures, colors, and intrinsic emotions highlighted in the Baffie mood board. It was crucial that the lifestyle photography avoided coming across as overly staged. Instead, the goal was to capture moments that feel real and spontaneous, where the kids appear naturally engaged rather than meticulously posed. We wanted to bring an artful eye to photography and make content that feels like its capturing priceless memories.

The Website

The Baffie website was designed to be more than a storefront—it’s a digital extension of the brand world. Every detail, from layout to flow, was created to deliver a fluid user experience that feels intuitive and inviting. The site balances storytelling with commerce: photography captures authentic, candid moments between generations, while copy introduces the voice and values of the brand with clarity and warmth. Together, these elements present Baffie’s story and value proposition in a way that feels seamless and immersive.

Beyond design, we built the infrastructure needed to launch Baffie as a fully functioning business. We set up e-commerce systems that allowed the founders to fulfill orders directly from home, ensuring operational efficiency from day one. We also integrated email marketing and Meta Ads, enabling Baffie to connect with families, build awareness, and drive conversions. The result is a site that not only communicates the heart of the brand, but also equips the business with the tools to grow and succeed.

SEE MORE AT BAFFIEGOLF.COM

Madeleine Edwards

Case Study: Baffie Golf

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